Proposed redesign GoSmokeFree.co.uk custom 404 page · mockup for review — not the live site
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404

Sorry — we can’t find that page

It may have moved, sold out, or the link might be out of date. Try a search, or jump back in with our most popular categories and best sellers below.

← Back to the homepage
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Popular categories

Vape KitsStarter & advanced Pod KitsRefillable pods E LiquidsEvery flavour One Pound E LiquidsOr less Vape DealsClearance Disposable VapesBar flavours

Looking for a specific brand? Browse all brands →

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Best sellerspicked from what’s flying off the shelves

10 x 100ml E Liquid Lucky Dip10 x 100ml E Liquid Lucky DipFrom £12.49 was £49.99 IVG Nexio Pod KitIVG Nexio Pod Kit£8.99 was £9.99 Higo Alfa Pro 25K Pod Vape KitHigo Alfa Pro 25K Pod Vape Kit£9.99 was £10.99 Higo BB 4000 Vape KitHigo BB 4000 Vape Kit£6.99 was £7.99 Spearmint Nic Salt E Liquid by Elux LegendSpearmint Nic Salt 10ml — Elux Legend£3.79 Red Berry Ice Nic Salt E Liquid by Elux LegendRed Berry Ice Nic Salt 10ml — Elux Legend£3.79
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Design notes — what changed and why

  1. Search stays front and centre. The current 404 already has a search box; we keep it, made larger, with clearer copy. The header search is also retained so behaviour matches the rest of the site. Both submit to the store’s standard /search.php?search_query= endpoint.
  2. Popular categories give crawlers and users a path onwards. Six tiles mirror the store’s own “Popular Categories” footer list, plus a link to All Brands. This turns a dead end into internal links to the site’s most important category pages.
  3. Best sellers recover the sale. Six real products (current homepage features) with image, name and price. In BigCommerce these can be hard-coded and refreshed periodically, or fetched client-side from the Storefront API — see the implementation notes in the recommendations document.
  4. Help links deflect support contacts. Users landing on a 404 from an old email or link often want delivery, returns or contact info — one tap away instead of a dead end.
  5. The page must keep returning a real HTTP 404 status. This is a content change only — no redirect to the homepage, no 200 status, so search engines still drop dead URLs correctly.